Content is king—we know this. If you’re building a product or service, you have to get your story out and do it in a way that’s compelling enough to capture the attention of your target audience. A lot of innovators are on the more technical side. They have stories to tell, but it’s difficult to translate scientific, medical, or technical insights into compelling content—like blog posts and pitch materials—that resonate with different audiences.
That’s where Narratize, a Keyhorse-backed company, can be useful. Narratize uses the power of AI to create high-impact stories in 20 minutes or less. Entrepreneurs can use the platform to help script their pitches in much less time than it would typically take them otherwise.
We asked the company’s founder and CEO, Katie Taylor, a few questions about her journey, inspiration, and predictions for the future of content creation.
How did you become interested in content creation?
KT: Working with incredibly innovative brands, I get to see how ideas are brought to life through stories. The line between an idea and the way it’s articulated is so thin. It’s often through the process of writing and communicating that an idea becomes a reality. That’s why I’m obsessed with the storytelling work of innovators—because storytelling is key to innovation.
What inspired you to found a company?
KT: 10+ years ago, I founded Untold Content, a services organization specializing in telling stories that are hard to tell and highly technical and scientific in nature. Working alongside 80+ enterprise customers to accelerate their innovation storytelling, Untold COO and my Narratize co-founder, Catherine O’Shea, and I always asked ourselves “How can we better support innovators as they communicate their ideas, projects, prototypes, successes, and failures?” Over and over we heard global enterprise leaders share their need for “tech-enabled processes” to distill breakthroughs into impactful, accurate, compelling stories. Always wanting to delight our customers, we ideated a dynamic platform combining our proprietary algorithms, frameworks, and datasets and the best technology has to offer. The result is Narratize.
Consumers are becoming more aware of the importance of authenticity and transparency in content creation. Content creators will need to focus on creating content that is genuine, transparent, and factually correct, and avoid using misleading tactics like clickbait.
Tell us about your team: Who’s on it, and how did you meet?
KT: Our team is one of the most exciting parts of Narratize. As I mentioned before, my co-founder is Catherine O’Shea. She and I met in college and have been growing and productizing Untold Content together. Our Chief Product Officer, Kara Uchtman, is a two-time former Untold Content client—we worked together while she was at an early-stage biotech company and we were a key partner in developing investor-facing materials that led to Qntfy’s successful acquisition by SonderMind in 2021. Michele Chambers is our fractional Chief Marketing Officer—there’s so much to say about Michele. Her depth and breadth of experience is deeply valued by our team. Abran Maldonado is my fractional Chief Technology Officer, the co-founder of Create Labs, a GPT AI developer, and one of eight official Open AI Ambassadors. Abran is a mission and values-driven tech leader whose creativity and knowledge in the AI landscape are incredible assets.
Where do you see content creation headed in the near future?
KT: I can tell you that content creation is rapidly evolving and changing due to technological advancements and shifts in consumer behavior. Content creation will become more sophisticated and interactive in the near future, driven by the growth of virtual and augmented reality technologies, artificial intelligence, and machine learning tools that automate the content creation process. Consumers are becoming more aware of the importance of authenticity and transparency in content creation. Content creators will need to focus on creating content that is genuine, transparent, and factually correct, and avoid using misleading tactics like clickbait.
What does success look like to Narratize in the short term and long term?
KT: Short-term success is getting our product launched—coming soon in mid-April at Narratize.com! This will be a significant upgrade from our current beta version, with better user experience, more use cases, and support for our users. Our goal is to be able to attract and retain a significant number of users who find Narratize useful, valuable, and engaging. Long-term, we want Narratize to go viral as the trusted generative AI solution for innovators. We want them to know and trust our product, and we want to bring more ideas to life that have a positive social impact and continued innovation.